How Are We Able To Do This?

We seek out special frames

We don’t pay high-priced designers or name artists to design our frames. We deliver the latest eyewear designs and trends, using the highest quality materials.

We cut out the middleman.

There’s no store for us to rent and no expensive display cases for us to showcase our styles in. We run a lean, mean web machine with very little overhead – and that means no inflated prices.

We deliver the good.

Your prescriptions are fulfilled by an optical lab that services premium NYC eyewear boutiques, optometrists and ophthalmologists. There aren’t any stops along the way for cost to get added in. It’s not difficult to see that we’re doing what makes sense, and you’re getting great value.